Link: A beauty industry hooked on TikTok braces for an uncertain future

On Saturday night, millions of Americans experienced a potential life without TikTok, prompting reactions across the country.

Following this disruption, Jolie Skin, a substantial advertiser on TikTok, has opted to halt its advertising campaigns temporarily.

The company, known for its water-purifying shower heads, typically invests $150,000 monthly in TikTok advertisements.

Since the pause, there has been a noticeable 24% drop in website traffic to Jolie Skin, states CEO Ryan Babenzien.

However, Babenzien notes that despite the decline in traffic, the company's revenue has paradoxically increased by 3%.

He is currently investigating the sources of these unexpected sales. #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.