Link: Adobe execs say artists need to embrace AI or get left behind

Adobe is aggressively integrating generative AI into its tools, dismissing concerns from creators who oppose the technology. Alexandru Costin, VP of generative AI at Adobe, suggests that creators will not succeed in the new digital landscape without embracing AI.

In an interview, Costin stated that Adobe won't be developing non-AI versions of its software for manual purists. He highlights that older versions without AI are available but not recommended.

Adobe’s President of Digital Media, David Wadhwani, echoes the sentiment, expressing strong belief in their AI-driven direction. Despite criticisms, Adobe believes their strategy will prevail in enhancing creative productivity.

The company finds itself at a crossroads, with a significant portion of its user base demanding advanced AI functionalities to streamline creative tasks. However, many traditional artists fear these changes might undercut their craft and livelihood.

Wadhwani cited examples of Adobe's generative AI, like Photoshop's 'Remove Distractions' feature, emphasizing that these tools are designed to aid creativity, not replace it. This approach aims to balance the efficiency gains from AI with the creative input from users.

While Adobe pushes forward with AI, the landscape of the creative industries continues to evolve, indicating a possible widening gap between technology adopters and traditionalists. Adobe's strategy, while controversial, is based on betting big on generative AI as the future of content creation. #

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