Link: Amazon's new competition TV show, debuting October 30, will have entrepreneurs pitch judges, including Amazon execs; finalists' product will be sold on Amazon (Jessica Toonkel/Wall Street Journal)

The e-commerce giant Amazon is launching a new competition show called "Buy It Now," where entrepreneurs pitch to a live audience and a panel of celebrities and Amazon executives, including Gwyneth Paltrow and Christian Siriano.

Finalists of this show will see their products featured in a special Amazon online store, with each episode's winner receiving $20,000.

Amazon aims to integrate content and commerce to encourage shopping via Internet-enabled TVs, an area where traditional entertainment companies have struggled.

The show, hosted by comedian J.B. Smoove, provides a platform for smaller retailers to gain significant exposure and potentially boost their sales on Amazon.

Entrepreneurs, like Felicia Jackson of CPR Wrap, believe appearing on the show enhances product visibility significantly, aiding in their goal to expand sales internationally.

Amazon's previous ventures in intertwining shows with commerce, such as “Style Code Live,” have had mixed success, highlighting the challenges and potential of this innovative approach. #

--

Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.