Link: Avataar releases new tool to create AI-generated videos for products | TechCrunch

Avataar has launched a new tool, named Velocity, that enables the creation of AI-generated videos for products directly from a product link.

This innovation is part of a broader trend where companies are increasingly turning to AI to reduce the costs of video production, allowing for the generation of large volumes of promotional content.

The startup, backed by Peak XV and Tiger Global, was established by Sravanth Aluru in 2015 and has since raised over $55 million.

Avataar's previous projects focused on interactive experiences and 3D models for e-commerce, setting the groundwork for its current venture into automated video creation.

While historically focused on creating more engaging 3D models and experiences, Avataar is now leveraging AI to meet the growing demand for video content in marketing.

Despite lower conversion rates compared to 3D models, videos have proven to engage a broader audience, making them a strategic tool for driving product interest and potential sales. #

--

Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.