1 min read

Link: Dating apps develop AI ‘wingmen’ to generate better chat-up lines

Major online dating platforms like Tinder, Hinge, and Bumble are developing AI "wingmen" to help Gen Z users improve their dating interactions. These AI tools are designed to generate icebreakers, build profiles, and give flirting feedback.

Grindr's chief product officer, AJ Balance, stated that AI would act as a virtual friend, aiding users in initiating conversations in the digital dating scene. Grindr is introducing the "Grindr Wingman," an AI chatbot that provides conversation prompts based on individual user profiles and chat histories.

The introduction of AI coaching in dating apps is a response to dating app fatigue among users, particularly the younger generation. Online dating companies hope that AI's personalized guidance will re-engage users with their platforms.

Tinder is utilizing AI for a holistic dating journey, planning its rollout within the next year, beginning with an AI tool for optimal photo selection. Bumble is also developing similar AI capabilities to enhance user profiles.

Despite new features, dating companies are facing challenges such as declining user growth and investor pressures, highlighted by Bumble's recent 25% share drop. A survey by OnePoll noted significant user burnout, attributing it partly to unsuccessful matchmaking.

Match Group is enhancing its focus on AI, moving engineers from Hyperconnect to work on Tinder and Hinge, aiming to transform these platforms with advanced technological solutions. They are hiring experts to ensure the AI provides beneficial advice, aligning with user needs and promoting positive experiences. #

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