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Link: Duolingo CEO Luis von Ahn wants you addicted to learning

Luis von Ahn, CEO and cofounder of Duolingo, and I discussed the integration of AI in language learning, focusing on their new feature, Duolingo Max. This feature enriches the learning experience by offering interactive chat and video calls with AI characters like Lily.

Engagement is crucial in language learning, Luis repeatedly emphasized. According to him, making the learning process akin to playing a game keeps users returning, which is essential for both educational progress and business sustainability.

However, Luis acknowledged the tension between gamification and learning depth. While gamification draws users, it might dilute the learning intensity—which he accepts as a necessary trade-off.

Luis also highlighted the economic aspect of Duolingo, revealing that their revenue primarily comes from iPhone users in wealthier nations, influencing some feature rollouts to favor iOS over Android.

Despite this, Luis is committed to his vision for Duolingo as a universally accessible educational tool. He shared insights on the broader implications of language learning and its ability to bridge cultural and economic divides.

Overall, our conversation revealed that while Duolingo's approach involves necessary compromises, it reflects a broader ambition to make learning accessible and engaging worldwide using the latest in AI technology.

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