Link: Eddy Cue explains why Apple won’t make a search engine

Apple's Eddy Cue has announced the company will not create a search engine to compete with Google, citing high costs and lengthy development time. This statement was included in a motion to intervene in the DOJ's antitrust case against Google, where Apple's current deal as the default search provider is under scrutiny.

The DOJ and Google are considering changes to their agreement, potentially affecting Apple's $20 billion revenue from the deal. Google suggested a three-year ban on certain exclusivity deals, a proposal that has met tentative acceptance.

Cue warned that altering the current search deal with Google could harm Apple, giving Google free access to Apple's user base or forcing Apple to remove Google Search from Safari. Both scenarios pose significant disadvantages for Apple.

Apple argues that developing its own search engine would not only be expensive but also risky and ill-suited to their privacy-centric business model. MacRumors quoted Cue discussing the economic risks and the potential of AI chatbots in future search technologies.

Cue also emphasized that any changes imposed by the DOJ could restrict Apple's ability to innovate and serve its customers optimally. He believes that only Apple can determine what collaborations will best benefit its users.

The ongoing discussion highlights the complexities of the partnership and the potential impacts on Apple's strategy and user experience. As the case progresses, Apple seeks to maintain its lucrative partnership while navigating antitrust concerns and evolving search technologies. #

--

Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.