Link: Fox Corp says Tubi surpassed 97M MAUs and 10B streaming hours in 2024, but doesn't say how it calculate MAUs; 77% of Tubi viewers say they do not have cable (Dade Hayes/Deadline)

Tubi surpassed 97 million monthly users and achieved 10 billion streaming hours in 2024. This growth highlights its popularity as a free, ad-supported streaming platform.

Acquired by Fox Corp. for $440 million in 2020, Tubi is projected to generate $1 billion in revenue this year, significantly up from $150 million at acquisition.

The measurement of Monthly Active Users (MAU) is controversial, as it includes duplicate counts across devices and households. Nonetheless, Tubi's viewer engagement continues to rise.

Tubi now competes strongly on Nielsen’s Gauge chart, showcasing a surge in viewer preference for free streaming content.

With a viewer base predominantly under 34 years old, Tubi's strategy focuses on unique storytelling and a vast content selection that resonates with a younger, diverse audience.

The platform reports that 95% of its viewership is on-demand, emphasizing its strength in catering to viewer preferences for on-demand content over live streaming. #

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