Link: Google confirms the leaked Search documents are real

Still, the information made public is likely to cause ripples across the search engine optimization (SEO), marketing, and publishing industries. Google is typically highly secretive about how its search algorithm works, but these documents — along with recent testimony in the US Department of Justice antitrust case — have provided more clarity around what signals Google is thinking about when it comes to ranking websites. The choices Google makes on search have a profound impact on anyone relying on the web for business, from small independent publishers to restaurants to online stores. In turn, an industry of people hoping to crack the code or outsmart the algorithm has cropped up, delivering sometimes conflicting answers. Google’s vagueness and mincing of words has not helped, but the influx of internal documents offers, at least, a sense of what the company dominating the web is thinking. #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.