Jun 5, 2024 1 min read links

Link: Japan aims to quadruple overseas market for anime, games

Pop culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to $130 billion in about a decade, the government has said. Japan, the birthplace of comic and cartoon epics such as "Dragon Ball" and game franchises from "Super Mario" to "Final Fantasy," sees the creative industries as a driver for growth on par with steel and semiconductors. In its revised "Cool Japan" strategy released Tuesday, the government said it aims to boost exports of these cultural assets to ¥20 trillion (nearly $130 billion) by 2033. In 2022, Japan's gaming, anime and manga sectors raked in ¥4.7 trillion ($30 billion) from abroad — close to microchips exports at ¥5.7 trillion, government data shows. #

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