Link: LG smart TVs have started displaying ads when idle

LG smart TVs have begun displaying full-screen ads, introducing another avenue for in-home advertising. This includes ads from both LG and third-party brands across various parts of the TV interface.

The ads appear chiefly before the screensaver activates and are prevalent on newer models like the OLED G4. LG's Ad Solutions, hailing the approach as effective, claims these ads offer brands significant visibility.

Viewers can disable these screensaver ads through a simple option in the TV's settings menu. This adjustment is labeled as the "Screen Saver Promotion" toggle under "Additional Settings."

Despite the ability to turn off these ads, LG's strategy reflects broader trends toward more pervasive advertising on smart devices. The company plans to expand ad integrations across its webOS platform, which operates on over 200 million devices worldwide.

Historically, LG has integrated aggressive advertising tactics, such as auto-playing audio ads in its app store. These strategies seem poised to increase as LG plans to extend webOS to more third-party TVs and devices.

This movement towards more integrated advertising could potentially lead to services partially funded by ads, offsetting costs like utility bills for users. #

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