Link: Meta expects AI-generated characters to "generate and share content" and "over time, exist on our platforms", similarly to regular accounts (Financial Times)

Meta is harnessing artificial intelligence to populate its social media platforms with AI-generated characters aimed at enhancing user interaction. The company's executive Connor Hayes envisions these AI entities functioning on Instagram and Facebook just as human-operated accounts do.

Meta's push involves introducing new AI tools, including one that facilitates users in creating AI personalities, which has seen substantial usage though mostly kept private. This initiative forms part of Meta's broader effort to make its applications more appealing and fun.

Competing social media giants are also integrating generative AI to attract users and enrich content, with Snapchat and TikTok launching their own innovative AI features. Such advancements are becoming critical as platforms vie for the attention and loyalty of a younger, tech-savvy demographic.

Meta is further expanding AI usage by enabling the creation of AI assistants and soon, introducing software that allows inserting oneself into AI-generated videos. CEO Mark Zuckerberg has showcased the capacity for AI avatars in live interactions, emphasizing customizable content boundaries.

However, the rise of AI-driven content does raise significant concerns around misinformation and content quality. Experts like Becky Owen stress the importance of stringent safeguards to prevent the spread of false narratives and maintain quality and trust on these platforms.

Despite the concerns, AI's integration into social media could represent a new wave of digital entertainment, although distinct from human creativity. These developments suggest a future where AI and human content creation coexist, reshaping user engagement and platform dynamics. #

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