Link: Meta Wants More AI Bots on Facebook and Instagram

Meta plans to introduce more AI-driven characters on Facebook and Instagram. They aim to enhance user engagement by mimicking real user interactions on their platforms.

Connor Hayes, the vice-president of generative AI at Meta, envisions these AI entities having profiles similar to human users. They will interact, post content, and gradually integrate into the social media landscape.

The decision might seem odd, considering concerns over fake profiles in the past. However, Meta believes these AI characters will blend seamlessly and attract the youth.

Having acquired SocialAI and witnessing the rise of apps like Character.ai, Meta is confident. These platforms have shown that AI can drive significant user interaction.

While the concept redefines social network automation, it continues Meta's trend of introducing subtle, automated content. These AI characters are part of a broader strategy to maintain platform vitality amidst evolving digital trends.

Though introducing AI characters is a fresh move, it's essentially an extension of existing automation strategies. This progression from automated content suggestions to AI-driven interactive profiles aims to keep users engaged and open new advertising avenues. #

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