Link: More than 1 billion people are now watching podcasts on YouTube every month

YouTube has become the top destination for podcast listeners, surpassing Apple and Spotify with 1 billion monthly users. This exceeds Spotify's count of 100 million regular podcast listeners and Apple's behind-the-scene numbers in third-party measurements.

Podcasting on YouTube requires more from creators since viewers often expect video content, not just audio. This can increase production costs significantly; for example, cooking creator Carla Lalli Music cited $3,500 per video.

YouTube’s platform demands high-quality video content, evidenced by over 400 million hours of podcasts being watched on TVs alone last year. Creators cannot rely simply on basic webcam footage to attract views.

Adhering to YouTube's specific guidelines is essential for podcasters using the platform. It does not support RSS feeds like other podcast platforms, meaning each podcast must be uploaded as a native YouTube video.

The platform also requires podcasters to use YouTube's advertising system and comply with its ad rules. This restricts how podcasters can serve ads and track metrics that prove their reach to advertisers.

Despite these challenges, the substantial viewership makes YouTube an indomitable venue for podcast creators. Many find the tradeoff worthwhile, embracing YouTube's capacity to amplify their reach and impact. #

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