Link: Netflix says Netflix Japan passed 10M+ subscribers in H1 2024 and has doubled its subscriber base in the past four years thanks to Japanese-language programming (Sam Nussey/Reuters)

Netflix's subscriber count in Japan surpassed 10 million in the first half of the year, driven by popular Japanese-language programs. The company has seen its Japanese subscriber base double over the past four years.

High-profile Japanese shows like 'Tokyo Swindlers' and 'The Queen of Villains' have significantly caught viewers' attention. "We're thrilled that our local content has resonated so deeply with viewers," commented Kaata Sakamoto, Netflix's VP of content for Japan.

Streaming trends in Japan also include increased consumption of foreign-language series, although local content remains highly popular. This push for local programming aligns with Netflix's strategy to enhance viewer engagement in Japan.

A notable shift includes Netflix's adaptation of the manga 'One Piece' and the continued success of 'Stranger Things' in Japan. Both series have topped the viewership charts since Netflix started sharing data in 2021.

In response to growing demand, Netflix has committed to a five-year deal with Hitoshi One, director of 'Tokyo Swindlers.' This mirrors broader industry trends where companies like Amazon and Sony are also expanding their entertainment offerings in Japan.

As a testament to the growing popularity of its content, Netflix's shares have soared by 84% year-to-date. The streaming giant continues to expand globally, buoyed by an ad-supported tier and a diverse content library that appeals across different markets. #

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