Link: New Spotify and UMG deal could create pricier ‘superfan’ subscription

Spotify and Universal Music Group (UMG) have entered a new multi-year agreement to explore a tiered subscription model targeting "superfans."

This deal aligns with UMG's "Streaming 2.0" strategy, which aims to introduce a "Super-Premium" subscription offering perks like early music access and exclusive content.

UMG's chairman, Sir Lucian Grainge, endorsed the partnership as vital for Streaming 2.0's success, suggesting significant developments for music streaming.

The announcement follows similar strategic moves by UMG with other platforms, including a recent agreement with Amazon Music.

According to industry reports, this agreement may also lead to higher royalty rates for artists, addressing past criticisms from the music publishing sector.

This new partnership may influence future deals between Spotify and other music publishers, potentially reshaping music streaming economics. #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.