Link: Reddit rolls out its ML-powered translations in Brazil, Spain, Germany, Italy, the Philippines, and 30+ other countries on the mobile web, its apps, and desktop (Paul Sawers/TechCrunch)

Reddit is expanding its machine learning-powered translation to over 35 new locations across Europe, Asia, and Latin America. This follows their initial rollout for French speakers and individual post translations.

The platform allows users to select their preferred content and display languages, enhancing user experience by making navigation and content consumption more seamless.

With this expansion, Reddit aims to grow its user base and ad revenue by making its content accessible in multiple languages. The translation feature automatically converts posts and comments to the user's set language, facilitating multilingual discussions.

Users in supported regions will find a new translation icon, simplifying access to content in multiple languages. This feature builds on previous capabilities, supporting more inclusive and expansive communication.

Content translated by Reddit is marked accordingly and users have the option to view the original language. The inclusion ensures transparency and user control over language preferences.

Moreover, Reddit's translated content will now appear in search engine results, improving visibility and accessibility for non-English queries. While not all languages are specified, Portuguese and Spanish implementations hint at the scope of this update. #

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