Link: Roblox and Bunka Fashion College unveil first graduate collection of virtual fashion items

Roblox, in partnership with Bunka Fashion College, launched its first digital fashion graduate collection in February 2025. This innovative project, developed with Dentsu Group, showcases student-designed virtual attire on Roblox's platform.

The collection is part of Roblox's expanding Digital Fashion Program, previously co-operated with Parsons School of Design.

Designers crafted digital and physical fashion pieces around the 'My Brand' theme utilizing Roblox Studio.

Consumer engagement in virtual worlds is heightening the perceived importance of digital personas.

Roblox reports that 56% of Gen Z users prioritize their avatars' style over their real-world fashion, supporting a booming virtual goods economy.

The program illustrates the rise of a robust economy focused on virtual products, reflecting evolving consumer identities and preferences. #

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