Link: Roblox partners with PubMatic to show video ads on in-game billboards to users aged 13 and over; creators that opt to show the ads will get a cut of ad revenue

Soon, PubMatic will enable brands to purchase video-ad inventory through a traditional online-bidding process, to be seen by users who are 13 years or older. Realm creators that opt to show the ads will get a cut of the ad revenue that Roblox makes. The goal is to “remove friction and make it seamless to buy Roblox ads at scale,” said Stephanie Latham, vice president of global partnerships at Roblox. “We are very intentionally looking for ways to bring our audience thoughtfully to all brands.” #

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