Link: Roblox plans a generative AI tool to let creators make 3D scenes using text prompts, and announces new social features like Party and Music Charts (Aisha Malik/TechCrunch)

Roblox announced significant platform updates at their annual Developers Conference, highlighting new revenue opportunities for creators. They plan to introduce higher revenue shares for paid experiences, reaching up to 70%, a substantial increase from the current 25%.

Additionally, Roblox is integrating AI to empower creators with tools for generating 3D content, aiming to make development more accessible. This includes an open-source 3D foundational model that supports multimodal inputs like text and video.

Roblox is also partnering with Shopify to enable the sale of physical merchandise directly within game experiences. This collaboration will initially launch with a select group of creators and brands.

To optimize pricing strategies, Roblox will introduce a "Price Optimization" tool to help creators find the most effective pricing for in-game purchases. The tool will suggest adjustments based on sales data to maximize revenue potential.

New social features are also on the horizon, including a "Party" feature that allows groups of friends to navigate the platform together in private chats. Moreover, Roblox plans to add forums and integrate music sharing capabilities to enhance user interaction and content discovery.

These innovations are part of Roblox's broader strategy to influence 10% of global gaming content revenue through its ecosystem. Although no specific timeline was provided, these developments are geared towards achieving this ambitious goal. #

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