Link: Roku is building its content into Google TVs
Roku is enhancing the accessibility of its programming on Google TV, streamlining the search process for its 80,000 movies and TV shows. This new feature allows users to directly search and access content from The Roku Channel.
The upcoming update introduces category tabs to the Google TV home screen, recommending Roku's content and enabling users to resume watching The Roku Channel’s TV shows and movies.
Roku’s integration will add over 500 of its FAST channels to Google TV’s live tab, enriching the viewing experience with a variety of free programming including news and sports.
**Roku describes this expansion as a move that brings its free streaming service to Android TV devices, widening the scope of subscription-free content for Google TV users.
As streaming options increase and become more integrated, traditional cable TV providers are facing tougher competition.
This integration, set to roll out in the coming weeks, positions Roku as a significant player in the FAST TV market, alongside giants like Netflix and Amazon Video. #
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