Link: Snoop Dogg’s Times Square concert showed the ambitious future of music in Fortnite
In Times Square, Snoop Dogg transformed a hip-hop classic into a celebration of Fortnite and music's evolving role in the game. The event marked the beginning of a monthlong Fortnite event, featuring live performances and virtual interactions.
Epic Games introduced Chapter 2 Remix featuring a past battle royale map, allowing players to engage with the game in new, musically themed ways weekly.
Snoop Dogg features first, offering themed companions, in-game music, and themed gear in Fortnite Festival’s rhythm gaming.
The evolution of music in Fortnite saw a spike with Travis Scott’s virtual concert, pulling in over 12 million viewers, changing the scale of such events.
Fortnite continued to expand the integration of music with Fortnite Festival, making it a regular platform for artists like Billie Eilish and Lady Gaga.
Snoop's inclusion in Fortnite was inspired by a previous event featuring Wu-Tang Clan music, convincing his son Cordell Broadus of the game's commitment to diverse music representation.
The success broadened when his Times Square concert competed with past monumental Fortnite musical events.
According to Nate Nanzer of Epic, Fortnite aims to continually innovate by incorporating music into gameplay, offering a variety of interactions from virtual concerts to playable tracks.
While some initiatives like virtual tour stops haven't been successful, these efforts show Epic’s dedication to evolve beyond traditional gaming, offering new forms of entertainment within Fortnite.#
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