Link: Some creators move from unpredictable algorithm-driven platforms to subscription services; YouTube group The Try Guys launched 2nd Try, a $5/month streamer (Zach Vallese/CNBC)

The Try Guys, a popular YouTube group, have launched their own streaming service, 2nd Try, moving away from the unpredictability of ad-based revenue. This shift allows them to offer exclusive content behind a paywall for about $5 a month.

Creators like The Try Guys are increasingly favoring subscription models over traditional ad revenue due to platforms like YouTube and TikTok's volatile ad markets and potential bans threatening significant revenue losses.

Zach Kornfeld, co-founder of The Try Guys, expressed concerns about ad-dependency, describing it as "unstable" and potentially detrimental to creative freedom.

Despite past struggles with scandals and financial losses, The Try Guys have seen promising early results from 2nd Try, aiming for it to become a principal revenue source.

Other channels such as Watcher Entertainment and Dropout are also exploring subscription services to stabilize income and reduce reliance on social media algorithms.

Subscription platforms like Patreon offer an alternative by allowing creators to connect directly with fans, bypassing the algorithm-driven pressures of mainstream social media platforms. #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.