Link: Substack is spending $20 million to court TikTokers

Meta and YouTube, along with Substack, are positioning themselves to benefit from TikTok's potential downfall. Substack recently unveiled a $20 million creator accelerator fund to entice creators with promises of sustained revenue and additional support.

Substack's fund will not only support creators financially but also offer strategic guidance and early access to new features.

The company's strategy shift has been gradual, evolving from a simple newsletter service to a broad creator platform, promising creators more control over their content and audience.

However, the reality for creators on Substack involves adapting to the platform's changing priorities, which can affect their visibility and success.

Substack itself has faced challenges, including controversies over content management and abrupt changes in company policy which have impacted its reputation.

Ultimately, the move to Substack requires creators to rebuild their audience, a significant hurdle given the non-transferability of social media followings. #

--

Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.