Link: The future of the internet is likely smaller communities, with a focus on curated experiences

The internet is aging, and its initial designs no longer meet our current needs. A recent focus by The Verge on online activities in 2004 highlights the birth of Web 2.0 and prompts a reevaluation of how we use the internet today.

Rapid advancements in AI are reshaping our concept of community, pushing brands to strategically use the term to attract audiences. However, the true future of online communities may diverge significantly from these commercial interests.

Research involving Vox Media and Two Cents Insights aims to understand U.S. consumer shifts towards personal and genuine digital interactions. The study results suggest a return of power to consumers, who prefer communities built on trust and authenticity.

Big platforms are losing trust, triggering a search for more true-to-self, niche communities. As people seek meaningful connections, platforms facilitating genuine interactions are set to redefine the community landscape.

While technology like AI transforms engagement, there's a growing preference against automated interactions. The focus is shifting towards human-driven engagement, with nearly half of consumers preferring AI-free communities.

Brands succeeding in the future will likely be those that foster smaller, value-driven community experiences. This emphasis on smaller, more authentic communities mirrors a broader desire for personal connection and common values.

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