Link: The owner of Toys ‘R’ Us just used OpenAI’s Sora to animate the zombie brand

While some headlines are calling this the first commercial produced with OpenAI’s Sora, the press release doesn’t suggest it’ll air anywhere other than toysrus.com, though it also premiered in front of an audience of ad agency execs at the 2024 Cannes Lions Festival in France last week #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.