Link: The tech YouTuber who opened a coffee shop

David Cogen, known as the face of TheUnlockr on YouTube, has recently opened a coffee shop called Coffee Check in Brooklyn. This venture began when his search for a new workspace turned into an unexpected opportunity to create a café alongside his YouTube and tech endeavors.

Despite its concealed location on a residential street in Greenpoint, Coffee Check has quickly become bustling with activity. The space is designed with a tech-savvy edge, featuring fast Wi-Fi, ample outlets, and smart lighting to sustain indoor plants.

Cogen not only runs the coffee shop but also manages a fully equipped production studio in the back, available for rent to other creators. The studio is uniquely fitted with a modular kitchen, which Cogen uses to review kitchen gadgets for his YouTube channel.

In addition to these ventures, Cogen has set up a podcast studio within the space, leveraging it as both a recording area and a showroom for the Finnish company that supplied it. This multi-use approach epitomizes his knack for merging content creation with business.

On the latest episode of The Vergecast, Cogen shares his journey from YouTuber to coffee shop owner, reflecting on the merging paths of content and café management. He discusses the challenges and rewards of balancing the digital with the local, capturing content without letting it overshadow the core of his new business.

Cogen continues to explore ways to integrate his passions, contemplating the convergence of being a coffee aficionado and a content creator. His story is a compelling look at the dynamics between living as a digital creator and grounding oneself in a community-oriented business.#

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