Link: Threads is offically getting ads

Your Threads feed will soon feature advertisements. Meta is launching an early ad test with a select group of brands in the US and Japan.

These ads will show up as images interspersed between posts on your home feed. Instagram chief Adam Mosseri emphasizes that this is a preliminary phase.

Meta aims to tailor ads based on your usage of Threads and Instagram, along with external data. They will analyze how users interact with these initial ads to gauge how to proceed.

Additionally, your email and activity from other Meta-owned technologies will inform the ads you see. This approach aims to make the ads as relevant as possible.

Threads will provide tools to control the ads that appear in your feed. Users will be able to customize, skip, hide, or report ads directly.

By adjusting settings in your account center, Threads hopes to create a more personalized advertising experience. #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.