Link: Walmart made a whole Christmas movie just to sell you stuff

Walmart has collaborated with Roku to premiere a Christmas movie that allows viewers to purchase products directly through their TVs. The film, named 'Jingle Bell Love,' features Joey McIntyre and centers on a heartwarming tale of love rediscovered in a quaint hometown.

The integration for this shoppable film, a first full-length feature from Walmart, follows a previous attempt with a social media romantic comedy series. Walmart noted from its previous experiment that the longer viewers watched, the more likely they were to make a purchase.

To streamline the shopping experience, Walmart and Roku have made it simpler by allowing automatic filling of payment details through linked accounts. This improvement came after customer feedback highlighted the cumbersome nature of the previous purchasing process.

'Jingle Bell Love' launched on November 18 and is available for no cost on The Roku Channel, enhancing its accessibility. Joey McIntyre, who stars in the film, also released a music single related to the movie.

This venture is part of Walmart’s continuing efforts to innovate how they engage with media and drive sales. By turning a holiday movie into a shopping platform, Walmart taps into the convenience and joy of seasonal shopping from home.#

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.