Link: Which podcast trends are capturing advertisers’ attention in 2024

Research shows that people spend over seven hours per week consuming podcast content and that Gen Zers, specifically, achieve an average completion rate of 80% on podcast episodes lasting over 50 minutes. Ad spend is catching up with this cultural behavior: In 2024, podcasts will surpass $2 billion in ad revenue for the first time, and by 2028, that number will top $3 billion.  #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.