links

Link: Which podcast trends are capturing advertisers’ attention in 2024

Research shows that people spend over seven hours per week consuming podcast content and that Gen Zers, specifically, achieve an average completion rate of 80% on podcast episodes lasting over 50 minutes. Ad spend is catching up with this cultural behavior: In 2024, podcasts will surpass $2 billion in ad revenue for the first time, and by 2028, that number will top $3 billion.  #

--

Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.

Published by:

QuHarrison Terry

You might also like...

Dec
27

Link: A profile of Boring Company President and key Elon Musk deputy Steve Davis, who has spent 20+ years helping Musk cut costs and now helps recruit staff at DOGE (Sarah McBride/Bloomberg)

1 min read
Dec
27

Link: Memecoin MIRA, created to fund research into a brain tumor affecting tech CEO Siqi Chen's daughter, hit an $80M market cap before falling as Chen began selling (Zack Abrams/The Block)

1 min read
Dec
27

Link: Video game executives say making cinematic games is getting so expensive and time-consuming that investing in graphics is providing diminished financial returns (Zachary Small/New York Times)

1 min read
Dec
26

Link: How Britannica survived the Wikipedia era by changing itself into a maker of education software and AI agents, as it reportedly weighs an IPO at a $1B valuation (Michael J. de la Merced/New York Times)

1 min read
Dec
26

Link: Nvidia, Microsoft Invest In Southeast Asia's $60 Billion AI Boom - Bloomberg

1 min read

Member discussion