Link: YouTube says viewers streamed 1B+ hours of content daily on TVs in 2024 globally, including 400M+ hours of podcasts monthly; sports content watchtime grew 30% (Kurt Wilms/YouTube Official Blog)

The living room became a hub of entertainment in 2024, with over 1 billion hours of content streamed daily on TVs. From J Balvin at Coachella to sports highlights and kids' shows, audiences enjoyed a diverse array of programming right from their couches.

Sports content saw a significant rise, with a 30% increase in watchtime on TV. The launch of the 'Watch With' feature enables creators to provide live commentary, transforming them into sportscasters for an enhanced viewing experience.

Family viewing also surged, with channels like Ms. Rachel leading in watchtime on YouTube. In response to parental feedback, new features such as a parent control code have been introduced to make the platform safer for kids.

Podcasts are becoming increasingly popular on TVs, with over 400 million hours watched monthly. Creators like Bailey Sarian blend multimedia storytelling, merging podcasts with visual content like makeup tutorials.

Creators are investing more in high-quality content, leveraging the increased uploading of videos in 4K to enhance viewer experience. This focus on quality has led to a rise in creators earning the majority of their revenue from TV viewership.

With new tools like the direct subscribe button on TV interfaces, YouTube is simplifying how viewers can follow their favorite channels. As 2024 ends, YouTube's enhancements in the living room promise even more exciting developments for next year. #

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